Online video is a quick and easy way to bring video communication to your students and parents. We talked to an expert who offers some tips to make doing so easier.

Josh Ochs is the founder of MediaLeaders Academy, a company that teaches others how to use social media. He uses video heavily for both sales and training, and also uses online social media extensively as a promotional tool. We asked Josh five questions: 

1) You use online video like mad as a promotion and training tool. What do you consider the minimum equipment and software needed to produce professional-looking online video?

Online video is a great way for me to grab my customer’s attention quickly and “sell” them on my message.  I like it, because NONE of my competitors use it and I get more people to “tune in” than if I had written a blog post.

Here’s my formula for success:

a) Keep it short. With so many distractions on the Web, I suggest you keep ALL of your videos less than 2 minutes.  Try to keep your intros to a bare minimum and jump right into your content.  Then end with a nice quick, “Thanks for watching. Please comment below to let me

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